Nickelodeon and Toyota have joined hands to make a concept car to commemorate the release of SpongeBob Movie: Sponge Out of Water, scheduled for release on Feb 6, 2015.
The car picked for a SpongeBob makeover is the 2015 Toyota Sienna. It will be converted into a SpongeBob 3-D concept car for promotional purpose. The SpongeBob Sienna’s exterior will feature a theme depicting the movie, and his Superhero Incredibubble mask will have bubbles coming out of the car’s roof. The interior will be decorated too, showing SpongeBob’s Bikini Bottom friends. Other additions include a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.
The customized vehicle will be unveiled on Nov 18 at the LA Auto Show before setting off for a cross-country promotional tour. It will tour several locations frequented by families, like Nickelodeon Suites Resort in Orlando, Florida; the Nickelodeon Universe at Mall of America; the Chicago Auto Show and the New York Auto Show in Chicago and NY respectively.
Toyota and Nickelodeon will promote the SpongeBob Toyota Sienna through digital advertising, and a dedicated website in addition to social media. There will be many different attractions available on the website, leading up to the release of the movie, which will feature SpongeBob entering our world for his most super-heroic adventure till date.