According to a recent study conducted by Heritage Car Insurance, British roads are losing their vibrant colours, and it’s all due to the dominance of neutral shades in modern car design. Based on exclusive DVLA registration data obtained through a freedom of information (FOI) request, Heritage discovered that five once-popular car colours are at risk of disappearing from the roads completely by 2033.
The Five Most Endangered Car Colours
- Orange
- Pink
- Cream
- Turquoise
- Brown
The five most endangered car colours and their projected extinction years are: Orange (2030), Pink (2027), Cream (2025), Turquoise (2026), and Brown (2033).
Interestingly, the lack of colour on modern roads has also led to a growing sense of nostalgia among drivers. 27% of respondents stated that they feel nostalgic, missing the sight of vibrant, colourful cars that once gave UK roads a more diverse and eye-catching character.
A Lack of Individuality
64% of respondents admitted to feeling bored by modern car design, citing that today’s cars all look too similar. This lack of individuality is not just a matter of aesthetics but also has a significant impact on driver satisfaction.
59% of respondents stated that they feel disappointed by the lack of unique designs in modern cars. This sense of disappointment is further exacerbated by the fact that car manufacturers are losing their distinct identities and traditional colour associations.
Car Manufacturers are Losing Their Way
| Car Manufacturer | Iconic Colour | Current Colour |
|---|---|---|
| Ferrari | Red | Grey |
| Jaguar | Green | Black |
| Porsche | Yellow | White |
As Mark Wilkinson, Managing Director at Heritage Car Insurance, pointed out, “Car manufacturers are prioritising mass-market appeal and resale value over individuality, resulting in increasingly uniform designs. This has led to the disappearance of once-distinctive brand colours and a loss of character in modern vehicles.”
A Return to Classic Cars
For those looking to bring back a sense of personality, classic cars offer a compelling alternative. As Mark Wilkinson said, “Their unique designs, craftsmanship, and heritage provide a level of character that many feel is missing from modern vehicles.”
“British roads are losing their colour, and drivers are starting to take notice. As manufacturers focus on neutral shades, the variety that once made the streets more vibrant is fading fast. Prioritising mass-market appeal over individuality, carmakers are producing increasingly uniform designs, with once-distinctive brand colours disappearing and cars looking more alike than ever.”
With the current trend towards neutral colours, it’s essential to remember that classic cars can provide a refreshing change of pace. Their unique designs, rich history, and attention to detail offer a level of character that many modern cars lack.
The Importance of Heritage Car Insurance
As the threat of neutral colours continues to loom, Heritage Car Insurance is well-positioned to provide a solution. With their comprehensive coverage and dedicated team, Heritage is committed to helping drivers protect their classic cars and bring back a sense of personality to the roads.
“For those looking to restore, maintain, or drive their classic cars, Heritage Car Insurance is the perfect choice. We understand the importance of preserving these unique vehicles and are dedicated to providing the best possible coverage and support,” said Mark Wilkinson.
Conclusion
As British roads continue to lose their colour, it’s essential to remember that classic cars can provide a refreshing change of pace. With Heritage Car Insurance, drivers can ensure that their classic cars are protected and can bring back a sense of personality to the roads.

