They’ve been working overtime to keep the public engaged with the latest automotive innovations. But what about the other side of the coin? What about the consumers who are eager to learn more about these innovations? This is where the post-quid pro quo comes in. It’s not just about the initial exchange of favors, but about building a lasting relationship with consumers.
This statement highlights the crucial relationship between brand exposure and revenue generation. It emphasizes that simply having positive brand visibility is not enough; publishers need to be compensated fairly for their role in promoting the brand. Let’s delve deeper into this relationship and explore the various factors that contribute to it. **The Importance of Publisher Compensation:**
Publishers play a vital role in brand exposure.
Over these past 26 years The Auto Channel has published almost a million pages of automotive content, including tens of thousands your brand news releases, articles, reviews, video, images and your company news, each piece of content has been indexed, parsed and made instantly available to online auto readers, researchers and shoppers in perpetuity. This effort is expensive to initialize and maintain so isn’t it time that car maker PR department have control over a Boost Viewership Budget that will help insure The Auto Channel’s continued editorial promotion of your brand. Yes, I understand that there has been an historic internal corporate battle over controll of ad budgets between PR and Advertising, but the research should eliminate the “I have no budget to promote my brand” and eliminate all of that middle school drama, this report should empower PR execs to control a budget to BOOST published News Releases and Reviews to Boost PR exposure on contextualy relevant web sites which has now been shown to be as effective as paid media to influence top of mind brand awareness.
This summary discusses the importance of promoting a news release beyond just distributing it through traditional media channels like Business Wire or PR Newswire. The author argues that a news release is only valuable if it reaches a meaningful consumer audience. Here’s a breakdown of the key points:
* **Traditional media distribution is not enough:** Simply distributing a news release through traditional media channels like Business Wire or PR Newswire is not enough to guarantee its visibility.
A. The Auto Channel’s Remarkable Post-Impression Rate Boost
B.
This year-end report highlights impressive performance in boosting post-impression rates. From 20,000 monthly impressions to 250,000, the campaign’s impact has been significant, generating revenue of $600 to $7200 per month, respectively. The Auto Channel, in collaboration with Bob Gordon, has ensured these impressive results through their steadfast commitment to quality and effective strategies.