Japanese products have become increasingly popular in South Korea, particularly in the convenience stores, where they are often seen as a symbol of quality and reliability. The popularity of Japanese products has been fueled by several factors, including:

* **Improved bilateral relations:** The normalization of diplomatic relations between Japan and South Korea in 2019 marked a turning point in their relationship. This led to a decrease in tensions and a boost in trade and investment. * **Cheaper yen:** The weakening of the Japanese yen has made Japanese products more affordable for South Korean consumers. * **Quality and reliability:** Japanese products are often perceived as being of higher quality and reliability than their Korean counterparts.

This suggests a positive trend in inter-Korean relations, but it also highlights the historical baggage that still weighs heavily on the Korean peninsula. The survey, conducted by the Korea Institute for National Unification (KINU), revealed that the younger generation in South Korea holds a more positive view of Japan than their older counterparts. This finding is significant because it suggests that the generational divide in South Korea is playing a role in shaping the country’s perception of Japan.

This trend highlights the growing popularity of hybrid vehicles in South Korea, while also revealing the challenges faced by traditional automakers in adapting to the electric vehicle revolution. **Key Points:**

* **Hybrid Vehicle Popularity:** Hybrid vehicles are experiencing a surge in popularity in South Korea, with sales figures demonstrating a significant increase. * **Traditional Automakers’ Adaptation Challenges:** Traditional automakers are struggling to adapt to the electric vehicle revolution, as evidenced by the decline in sales of their electric vehicles in South Korea.

She felt confident in the brand’s reputation and the car’s quality. Maria’s confidence stemmed from her previous experience with Lexus vehicles, which she described as reliable and durable. Maria’s experience highlights a key aspect of consumer behavior: the influence of personal experience and brand reputation. Consumers often rely on past experiences and the perceived quality of a brand to make purchasing decisions. This is particularly true for luxury goods, where consumers are often willing to pay a premium for perceived quality and exclusivity.