Mazda’s Bold Plan to Revive the Sedan Market

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Mazda is bucking the trend of engine downsizing and is considering a bold move to revive the sedan market, despite the current turmoil in the industry. The Japanese car company’s CEO, Masahiro Moro, is planning to introduce a sporty sedan that’s bigger than the Mazda 3, which could be a Mazda 6. Moro wants to push for a rear-wheel-drive Mazda 6, but marketability remains a concern.

Why a Rear-Wheel-Drive Mazda 6 Makes Sense

Most sedan buyers prioritize fuel efficiency and comfort over utility. Mazda can make a rear-wheel-drive sedan work in today’s market by using efficient engine options from the CX-90 and its eight-speed automatic. The CX-90’s 2.5-liter PHEV system and 3.3-liter turbocharged inline-six engines are both suitable for a sporty sedan. These engines are designed with a longitudinal setup in mind, making them ideal for a rear-wheel-drive configuration.

Efficiency and Performance

The CX-90’s PHEV system is an efficient way to cover the strict Euro 7 emissions standard, which will apply to all vehicles launched in November 2026 and after. The other engine option is a 3.3-liter turbocharged inline-six, which would provide a more exciting performance variant. Mazda’s new eight-speed automatic transmission would work seamlessly with both engines, replacing the six-speed torque converter.

Marketability and Platform

Mazda currently has only one platform, the “Large Product Group” platform, which underpins the CX-60, CX-70, CX-80, and CX-90 models, all of which are SUVs. However, this platform can easily be adapted for a sedan body style. The Mazda Vision Coupe is a great example of a gorgeous sedan design that could be used as a basis for the rear-wheel-drive Mazda 6.

The European Market: A Challenge

The European market is a challenge for a rear-wheel-drive Mazda 6, as Chinese carmakers have already established a strong foothold while undercutting their rivals in terms of price. Mazda’s new sedan will likely face competition from Chinese carmakers in European markets, making it harder to make a dent.

US Market: A Opportunity

The US market, on the other hand, is an opportunity for a rear-wheel-drive Mazda 6. With the recent tariffs imposed by the Trump administration, it seems unlikely that Chinese cars will see US shores anytime soon. The Mazda EZ-6, which is essentially rebodied Deepal L07, will not be coming to the US, but it will go on sale in Europe mid-2025 under the name Mazda 6e. Conclusion
In conclusion, a rear-wheel-drive Mazda 6 can be a great option for buyers who prioritize fuel efficiency and comfort over utility. Mazda’s bold plan to revive the sedan market is an exciting development, and with the right engine options and platform, the company can create a sporty sedan that’s both efficient and exciting to drive.

Would you like to see a more exciting Mazda 6, or are you firmly on the SUV bandwagon? Share your thoughts in the comment section below.

Dimitar Angelov’s automotive interests and expertise make him a great source for information on a wide variety of vehicles. He is particularly passionate about Japanese brands like Toyota and performance cars in general. Dimitar’s car passion and knack for writing led him to complete a Master of Arts in Media and Communications and classic car restoration. He is happy to get behind the wheel of any car and share his impressions.

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