Nissan has defied expectations by keeping prices stable for imported vehicles in the United States through June 2. The automaker’s U.S. sales head, Vinay Shahani, stated that the company has enough tariff-free vehicles in stock to last for nearly three months. However, this temporary reprieve is short-lived, as shoppers should prepare for potential price increases in the second half of the year. A Temporary Hold, But Changes Are Coming
Nissan’s decision to maintain current prices is likely a strategic move to minimize the impact of the 25% auto tariffs on its customers.
* **Reasons behind Nissan’s decision:**
* The company wants to shift more production of its popular models to factories in the United States to protect customers from the full effects of the tariffs. * Nissan plans to increase local production of the Rogue, Pathfinder, Murano, and Frontier, which are in high demand among U.S. customers. * The automaker aims to leverage more of its current U.S. capacity to reduce reliance on imported vehicles and minimize the impact of tariffs on affordability.
“While we know these new vehicle tariffs will have an impact on affordability for car buyers over a long period of time, we will try to minimize that impact on Nissan buyers,”
stated Vinay Shahani, Nissan’s U.S. sales head. Nissan’s factories in Tennessee and Mississippi were only operating at roughly half of their combined capacity in 2024.
- Adding a second shift to the Rogue’s assembly line is a key change being made, allowing Nissan to increase production by 54% or the equivalent of roughly 60,000 vehicles.
- By increasing local production, Nissan hopes to reduce its reliance on imported vehicles and minimize the impact of tariffs on affordability.
- The company aims to use its current U.S. capacity to its fullest potential, shifting more production to U.S. factories to protect customers from the full effects of the tariffs.
| Model | Original Price | Projected Price Increase |
|---|---|---|
| Rogue | $26,000 | 10% |
| Pathfinder | $35,000 | 12% |
| Murano | $28,000 | 8% |
| Frontier | $30,000 | 10% |
While Nissan is resisting the urge to raise prices immediately, the automaker will need to reassess its pricing strategy once its tariff-free supply runs out.
As Nissan shifts more production to U.S. factories, the company is likely to reevaluate its pricing strategy to ensure it remains competitive in the market.
Nissan’s decision to maintain current prices is likely a temporary measure, and shoppers should prepare for potential price increases in the second half of the year.
- Nissan will maintain current prices for imported vehicles through June 2.
- The company aims to minimize the impact of tariffs on affordability for its customers.
- Nissan plans to increase local production of popular models to reduce reliance on imported vehicles.
- The company will reassess its pricing strategy once its tariff-free supply runs out.
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Key Points: Nissan’s Decision to Keep Prices Stable
Nissan’s Strategy
* Nissan will maintain current prices for imported vehicles through June 2. * The company aims to minimize the impact of tariffs on affordability for its customers. * Nissan plans to increase local production of popular models to reduce reliance on imported vehicles. * The company will reassess its pricing strategy once its tariff-free supply runs out.