Rivian’s referral program is designed to incentivize customers to spread the word about the brand and generate excitement around its products. This is a common strategy employed by many car manufacturers, as it leverages the power of word-of-mouth marketing. The referral program is structured in a few key ways:

* **Free charging:** This is a significant incentive for potential buyers, as it allows them to experience the Rivian ecosystem firsthand. * **Exclusive events:** The “adventure weekend” is a prime example of how Rivian is creating a sense of community and exclusivity.

* Rivian is offering a $750 credit to customers who have been impacted by the recent factory fire. * The credit can be used towards a future vehicle purchase or spent on Rivian’s online store. * The credit is not a one-time offer but a part of a larger program to support customers. * Rivian is committed to providing support to customers affected by the fire.

“They’re also effective in driving traffic to dealerships, which is a key goal for automakers.”

The summary highlights the effectiveness of digital marketing programs in driving traffic to dealerships. Let’s delve deeper into this aspect. **Digital Marketing Programs and Their Impact on Dealership Traffic**

Digital marketing programs, encompassing a wide range of online strategies, have emerged as a powerful force in driving traffic to dealerships.