The summary provided focuses on the decline in revenue from offline marketing activities, specifically auto shows and special promotion events. It highlights the significant drop in revenue, attributing it to a reduction in customer marketing budgets. **Detailed Analysis:**

The decline in revenue from offline marketing activities, particularly auto shows and special promotion events, is a significant concern for the company.

This decrease was primarily driven by a reduction in marketing expenses, which fell by 45% to RMB45.8 million (US$6.3 million). This reduction was attributed to the company’s focus on cost optimization and efficiency improvements. The company also implemented a strategic shift in its marketing strategy, focusing on digital marketing channels and targeted advertising. This shift resulted in a significant reduction in marketing expenses.

The company experienced a decline in net income in the first half of 2024 compared to the same period in the prior year. This decline was primarily driven by an increase in general and administrative staff compensation expenses. The increase in staff compensation expenses was partially offset by a decrease in allowance for doubtful accounts. **Detailed Text:**

The company’s financial performance in the first half of 2024 revealed a notable decline in net income compared to the corresponding period in the previous year. This decrease in profitability can be attributed to a significant rise in general and administrative staff compensation expenses.

This decrease was driven by several factors, including:

This decline in Adjusted EBITDA reflects the company’s ongoing efforts to streamline operations and reduce costs. **Key Points:**

* **Adjusted EBITDA Loss:** The company experienced a significant loss in Adjusted EBITDA for the first half of 2024, highlighting the ongoing challenges faced by the company. * **Cost Reduction Efforts:** The company’s focus on streamlining operations and reducing costs is evident in the decline of Adjusted EBITDA.

These forward-looking statements are based on current expectations, beliefs, and assumptions about future events and are subject to risks and uncertainties that may cause actual results to differ materially from those expressed or implied by these forward-looking statements. **Key Points:**

* **Forward-Looking Statements:** The announcement contains statements about future events and performance that are not guaranteed. * **Basis for Predictions:** These statements are based on current expectations, beliefs, and assumptions about the future.