A Revolutionary Approach to Vehicle Design and Ownership

Slate Auto, a Michigan-based startup, is redefining the American automotive industry with its innovative approach to vehicle design, manufacturing, and ownership.

The company's flagship product, the Slate Truck, is a compact, electric pickup with a target price under $20,000 after federal incentives.

The Slate Truck's design philosophy is unconventional, with a focus on simplicity, affordability, and rugged, utilitarian aesthetics.

The truck's body panels are made from injection-molded polypropylene composite, a durable, unpainted plastic that resists scratches and dings.

The company encourages owners to personalize their vehicles with vinyl wraps and add-on kits, making customization central to the Slate Truck's identity.

Slate plans to offer do-it-yourself kits for modifications, allowing owners to change the truck's appearance as often as they like.

The manufacturing process is a key part of Slate's design choices, with the company assembling vehicles in a smaller, more efficient factory near Indiana.

The company will produce just one version of the truck, with all options and upgrades handled after the fact, streamlining logistics and reducing costs.

Safety remains a priority, with the truck equipped with a suite of active safety features, including automatic emergency braking with pedestrian detection.

Slate also embraces the right-to-repair movement by making maintenance as accessible as possible, with a program called Slate University offering instructional videos and a helpline.