Lexus: A Luxury Car Brand Born in the 1980s

The luxury car market was dominated by German manufacturers like Mercedes-Benz and BMW, but Toyota was determined to make a change.

In the early 1980s, Toyota's president and CEO, Yukiyasu Togo, envisioned a line of luxury cars that would challenge the status quo.

The story of Lexus began with the LS 400, the first luxury car designed and built by Toyota.

The LS 400 was the result of four years of tireless work, with over 2.7 million test miles covering the roads of Japan.

By 1991, Lexus had become the leading luxury import brand in the US, surpassing both Mercedes-Benz and BMW.

By 1998, Lexus had outsold domestic brands like Lincoln and Cadillac, cementing its position as a major player in the luxury car market.

Today, Lexus is part of the Toyota Motor Corporation and is distributed in at least 90 countries.

Lexus cars are known for their commitment to quality, design, and value, making a lasting impression on the market.

The brand has consistently received high marks in reliability surveys, earning it a reputation as one of the most reliable luxury car brands in the world.

Lexus is committed to creating vehicles that not only meet but exceed our customers' expectations, with a focus on innovative technologies like hybrid powertrains.