The 2025 BASF Color Report reveals that the majority of new car sales in the US are dominated by just five colors: blue, silver, gray, black, and white. These colors have become the go-to choices for car manufacturers, and it’s easy to see why. Blue
- 9% of new car sales
- Blue is a popular choice due to its premium look and resale value
- Blue is not just one color, but can come in many shades
- Brighter blues, like those on the Toyota GR Supra and Honda Civic, are less common
- Dark blues, like those on the Lucid Air Sapphire, are more popular
Blue is the fifth most popular color, accounting for 9% of new car sales. It’s a popular choice among car buyers due to its premium look and high resale value. While black and white only have one shade, blue can come in many different shades, making it a more versatile color. However, brighter blues, like those on the Toyota GR Supra and Honda Civic, are less common, as they can be seen as too flashy or attention-seeking. Silver
- 11% of new car sales
- Silver is a versatile and expensive-looking color
- Silver has become a mainstay in US and European cars
- Silver’s reign may be slowly fading
- Silver’s exclusivity may be losing appeal
Silver is the second most popular color, accounting for 11% of new car sales. It’s a versatile and expensive-looking color that has become a mainstay in US and European cars. However, silver’s reign may be slowly fading, as consumers are looking for more exclusive and premium options. Gray
- 20% of new car sales
- Gray is a safe and neutral color
- Gray is a popular choice for ride-sharing cars
- Gray’s appeal is high among people who use their cars for work purposes
Gray is the third most popular color, accounting for 20% of new car sales. It’s a safe and neutral color that is popular among car buyers. Gray is a popular choice for ride-sharing cars, as it’s easy to clean and maintain. Gray’s appeal is high among people who use their cars for work purposes, as it’s a practical and dependable color. Black
- 20% of new car sales
- Black is a symbol of wealth and intimidation
- Black cars are often associated with luxury and high-end brands
- Black cars are popular among consumers who want a premium look
Black is the fourth most popular color, accounting for 20% of new car sales. It’s a symbol of wealth and intimidation, and is often associated with luxury and high-end brands. Black cars are popular among consumers who want a premium look, as they are seen as sleek and sophisticated. White
- 29% of new car sales
- White is a popular choice due to its exclusivity and resale value
- White is a popular color in the fleet market
- White cars are often associated with luxury and premium brands
- White cars are popular among consumers who want a premium look
White is the fifth most popular color, accounting for 29% of new car sales. It’s a popular choice due to its exclusivity and resale value. White is a popular color in the fleet market, as it’s easy to clean and maintain. White cars are often associated with luxury and premium brands, and are popular among consumers who want a premium look. The BASF Color Report also provides information on the least popular colors in the US. Green cars accounted for just 2% of US sales last year, while gold and violet cars made up less than 1% of sales. The report highlights the rise in non-grayscale colors, with blue and green experiencing significant increases in sales. The report also notes that red, which was once a staple of the automotive industry, has seen a decline in sales. In conclusion, the 2025 BASF Color Report reveals that the most popular colors in the US are blue, silver, gray, black, and white. These colors have become the go-to choices for car manufacturers, and it’s easy to see why. Whether it’s due to their premium look, resale value, or exclusivity, these colors have become the standard for the automotive industry.
“I think it’s a great time for the industry to explore new colors and expand their palette.