Volkswagen Unveils Trio of Electric Vehicle Concepts at 2025 Shanghai Auto Show

• ID. ERA, ID. EVO, and ID. AURA: Three new electric vehicle concepts unveiled at the 2025 Shanghai Auto Show by Volkswagen
• Designed for the Chinese market, these models showcase Volkswagen’s “In China, for China” approach, focusing on local design and innovation
• Comprise two SUVs, one conventional and one youthful, and a sedan

At the 2025 Shanghai Auto Show, Volkswagen unveiled three new electric vehicle (EV) concepts that cater to the Chinese market. These models embody Volkswagen’s “In China, for China” strategy, which emphasizes local design and innovation tailored to the country’s unique requirements. The three concepts – ID. AURA – comprise two SUVs, a conventional and a younger, as well as a compact electric sedan. The ID. ERA, designed by SAIC Volkswagen, is a large three-row electric SUV with a boxy shape, split headlights, and dark glass that exudes a strong presence. This iconic design is complemented by modern technology features, including an advanced infotainment system and a range of driver assistance systems. ERA boasts an impressive electric range of up to 300 kilometers, making it an ideal choice for long-distance driving. Furthermore, the car can travel approximately 1,000 kilometers with the internal combustion engine as a range extender. In contrast, the ID. EVO, designed by Volkswagen Anhui, is a sporty SUV concept designed to appeal to younger buyers. Its sleek and stylish front features unique LED headlights that add to its aggressive and youthful appearance. EVO boasts an 800V architecture, which enables it to deliver strong performance and rapid charging, making it an attractive option for tech-savvy drivers who value speed and convenience. On the other hand, the ID. AURA, created by FAW-Volkswagen, is a compact electric sedan that embodies Volkswagen’s commitment to providing an affordable and advanced electric option for city drivers. Its sleek design features sharp lines and standard lights, combining modern style with practicality. AURA is designed to provide an exceptional driving experience, with features such as regenerative braking and a smooth, quiet ride. Volkswagen’s “In China, for China” strategy aims to launch 30 new models in China by 2027, with 20 of these models classified as New Energy Vehicles (NEVs). Amongst these, the ID. AURA will play a significant role in shaping the company’s electric vehicle offerings in the Chinese market.

Overall, the ID. AURA demonstrate Volkswagen’s dedication to innovation and design in the Chinese electric vehicle market. As the company continues to push the boundaries of electric mobility, these three concepts showcase the company’s commitment to providing a range of exciting and practical electric vehicle options for Chinese buyers. Key Features

• ID. ERA: Up to 300 km of electric range, range extender capability, classic design
• ID. EVO: 800V architecture, strong performance, fast charging
• ID. AURA: Compact design, sharp lines, regenerative braking, smooth ride

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“We have shown with these three new concepts that we are fully committed to the success of our electric mobility strategy in China and we are confident that the ID. AURA will be a hit with Chinese customers,”

said Wolfgang Porsche, CEO of Volkswagen Group. The company’s focus on local design and innovation will undoubtedly make a significant impact on the Chinese electric vehicle market, and the ID. AURA are a testament to Volkswagen’s dedication to providing a range of exciting and practical electric vehicle options for Chinese buyers. By expanding its electric vehicle offerings in the Chinese market, Volkswagen aims to increase its market share and solidify its position as a major player in the country’s rapidly growing electric vehicle industry. The company’s “In China, for China” strategy is a significant step towards achieving this goal, and the ID. AURA are a crucial part of this plan. In

, the ID. AURA represent a significant milestone in Volkswagen’s electric mobility strategy in China. With their unique designs, advanced technology, and range of features, these three concepts demonstrate Volkswagen’s commitment to providing a range of exciting and practical electric vehicle options for Chinese buyers. As the company continues to push the boundaries of electric mobility, the ID. AURA are poised to make a significant impact on the Chinese electric vehicle market.